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Explore affiliate and referral marketing insights with Rewardful. Access our articles, guides and the latest company updates.

Blog Posts

Influencer Affiliate Marketing Guide for Brands

Are you feeling limited by traditional marketing methods? It might be time to consider the potential of influencer marketing. Collaborating with relevant influencers can significantly boost your brand's visibility and attract specific sales leads. Take a look at our guide to learn about the role of influencer marketing and selecting the right influencers.

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Best Affiliate Management Software for Paddle

In this blog post, we compare three leading affiliate management software solutions that integrate with Paddle, focusing on their features and pricing. Rewardful, Tapfiliate, and FirstPromoter each offer unique benefits and drawbacks. Find out which tool best suits your needs and start optimizing your affiliate program today.

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How Can Marketers Learn Affiliate Marketing as Beginners?

Setting up an affiliate program is easy, but a successful one, well, that’s where you’re required to know more than the basics. In this article, we’re showing new businesses and marketers the learning curve needed to set up an affiliate program that will make a measurable impact on your marketing results.

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Why Affiliate Marketing and AI Businesses Are a Match

Mixing affiliate marketing with cutting-edge AI tools is a smart move. In this article, we provide some advice (with data backed by an existing client’s success), as well as some tips on how AI businesses can get up and running with affiliate marketing.

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Rewardful vs. Trackdesk: Comparison Guide

Do you need help determining which affiliate management software to choose? Whether you’re new to affiliate marketing or looking to switch from your current tool, this detailed comparison shares how Rewardful backs up against Trackdesk. We cover everything from features and pricing to integrations, customer reviews, and FAQs to help guide your decision.

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What Are the Best Rewards for High-Performing Affiliates?

How do you incentivise hard work? In this article, we share a variety of reward ideas for top-performing affiliates — perhaps some you haven’t thought of yet. We also discuss how to implement them, with tips for measuring the success of each.

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When and How to Migrate to Another Affiliate Software

Is your affiliate management software no longer keeping up with your needs? Learn the signs and how to switch to the right affiliate software correctly.

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Top 10 Features a Reliable Affiliate Management Software Should Have

Are you choosing the right affiliate management tool for your business? This blog post highlights some of the key factors to consider when selecting affiliate software, such as personalized affiliate onboarding, strong security measures, and robust customization options. Focus on your specific affiliate needs so you can pick the best affiliate management solution.

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Ask an Affiliate Manager: How to Attract Top Quality Affiliates to Your Affiliate Program?

We have consulted with the leading industry experts to provide you with invaluable insights and effective strategies. In this article, we explore how to define the ideal affiliate profiles, utilize both inbound and outbound recruitment methods, and offer personalized incentives to promote engagement.

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Launch Your Affiliate Program with Rewardful in Under 15 Minutes — A Step-by-Step Guide

Setting up your affiliate program can be a time-consuming process, but with Rewardful, it becomes quick and easy. In just a few simple steps and under 15 minutes, you can create your program and start maximizing your revenue potential. We also provide pre- and post-launch optimization checklists to help you optimize your program for success.

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11 Different Types of Affiliate Traffic and How They Influence Your Affiliate Program

Get ready to take your affiliate program to the next level with this guide. It covers all 11 types of affiliate traffic and their impact on your program. From social media to email marketing, each type requires a unique strategy to maximize its impact. You'll learn tips and tricks to monitor and optimize your traffic sources for effective conversions and greater success.

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Rewardful vs. Tolt: Which Is the Best SaaS Affiliate Software?

Looking for the perfect SaaS affiliate software to supercharge your business? Look no further! This blog post is your ultimate guide to choosing between Rewardful and Tolt, two powerhouse options in the market. Dive into a comprehensive comparison that covers everything from features and pricing to integrations, customer reviews, and FAQs.

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Best Marketing Tools for Growing Your Wellness Business

Are you struggling to grow your wellness brand? With so many marketing tactics and tools available in the market, it can be overwhelming to find something that truly resonates with your audience. In this article, we have handpicked some of the best marketing tools for wellness businesses that take a step outside the standard playbook.

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Avoiding Common Pitfalls in Affiliate Program Management

How do you navigate affiliate program management effortlessly? Prioritize clear communication, personalized support, and data-driven decisions. Avoid pitfalls with ease by fostering collaboration and embracing innovation. Dive into our article for comprehensive insights.

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Rewardful vs. Tapfiliate: Which Affiliate Software is Best for Your SaaS Business?

Are you on the lookout for the perfect affiliate management software and torn between Rewardful and Tapfiliate? This blog post is here to help. Explore a detailed comparison that covers features, pricing, and integration options, guiding you to make the right choice for your business needs.

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How to Create Niche-Specific Landing Pages for Your Affiliate Program

Creating niche-specific landing pages can make a difference for you and your affiliates. Find out why they matter to different ICPs, how to design a niche landing page, and best practices to follow when building them out.

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Rewardful vs. PartnerStack: Which Affiliate Software is Best for Your SaaS Business?

Are you looking for the ideal affiliate management software and considering between Rewardful and PartnerStack? This blog post is your guide. Dive into a detailed comparison covering features, pricing, and integration options to help you make the right choice for your business needs.

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Strategies to Build a Successful B2B Affiliate Marketing Program

There’s so much more to affiliate marketing than setting up tools and waiting for the numbers to roll in. This comprehensive guide dives into some tried and tested strategies, showing you how to craft and nurture a B2B affiliate program that stands out.

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The 5 Best Affiliate Management Courses for 2024

Whether you’re embarking on a new career path, or your current company is looking to invest heavily in affiliate marketing over the upcoming months, these affiliate manager courses will come in handy. Find out which course is best for you and your needs. [PS: ours launches soon!]

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Where and How to Promote Your Affiliate Program

This article offers a comprehensive guide on elevating your affiliate program's visibility. It delves into diverse strategies — from leveraging podcasts and networking events to engaging with customer reviews and targeted advertising. It emphasizes aligning chosen strategies with your brand, target affiliates, and long-term goals for optimal success.

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A Guide to Creating Affiliate Marketing Assets

Discover how to revolutionize your affiliate marketing strategy in this comprehensive guide. Uncover the keys to creating impactful assets tailored to your affiliates' needs, from diverse visuals to engaging videos and interactive content.

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10 Reasons to Choose Rewardful Affiliate Management Software

Discover ten reasons why Rewardful affiliate management software is the top choice for your affiliate program needs. With a proven track record of success stories and a user-friendly setup, Rewardful empowers both affiliate managers and affiliates for unparalleled growth and ease of use.

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Tips to Help Affiliates Improve Their Conversions

In this article, affiliate managers can find tips to boost affiliate conversions. The key areas of focus include continuous education and training, social media support, offering promotional materials, open communication, performance incentives, and providing exclusive deals. Using the right affiliate marketing tools is crucial for program managers.

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Best Affiliate Marketing Tools for Program Managers

When planning, implementing, or executing an affiliate marketing program, there are so many tasks to consider. Nowadays, handling them in spreadsheets is just not an option—you need a dedicated tool for the task at hand. Here are the best affiliate marketing tools to help make things easier for your program managers.

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Affiliate Marketing for E-Commerce Businesses

Discover the potential of affiliate marketing for e-commerce businesses in this informative guide. It explores strategies to broaden brand reach, enhance sales without excessive costs, and build trust through third-party endorsements. Additionally, it provides practical tips on choosing the right tracking platform and designing an effective affiliate program.

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18 Affiliate Marketing Statistics for 2024

The affiliate marketing industry is booming. Discover the latest affiliate marketing statistics for 2024 in this article. It sheds light on income levels for affiliate marketing professionals, job market trends, influencer involvement, ad fraud concerns, and the potential earnings and revenue impact of affiliate marketing.

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30 Important Affiliate Marketing Metrics to Focus On

In the world of affiliate marketing, data is paramount. This blog post dives into the 30 crucial affiliate marketing metrics that separate outstanding affiliate programs from mediocre ones. Learn how to utilize these metrics effectively, identify your key performance indicators (KPIs), and optimize your affiliate program for success.

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Running Webinars with Your Affiliates: A Comprehensive Guide

Explore the world of webinars and their role in affiliate marketing strategies. Uncover expert tips on selecting engaging topics, collaborating with top affiliates, building email lists, and choosing the right tech tools to supercharge your SaaS affiliate marketing efforts.

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Affiliate Fraud Detection and Prevention: Securing Your Revenue Streams

The blog post explores affiliate fraud in affiliate marketing, covering different fraud types and warning signs. It emphasizes the importance of fraud detection and prevention for financial integrity, trust, and program reputation. The article also suggests proactive measures like vetting affiliates, setting clear guidelines, and using affiliate tracking software.

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7 Lucrative Benefits of Affiliate Marketing for Businesses

With traditional advertising losing traction and costs soaring, affiliate marketing emerges as a cost-effective and results-driven strategy. It helps with things like improving your website's Google ranking, increasing sales through partners, and building your brand's reputation. Learn about the great advantages of affiliate marketing in this detailed guide.

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Affiliate Program vs Affiliate Network: Which One to Choose?

In the world of affiliate marketing, the choice between an affiliate program and an affiliate network can make a significant impact on your business. This article dives into the key differences between the two approaches, exploring the benefits, challenges, and factors to consider when making the decision.

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How to Recruit an Affiliate Manager

If you're looking to drive your affiliate program to new heights, hiring an experienced affiliate manager could be the game-changer you need. Discover the role and responsibilities of an affiliate manager, the essential qualities and experience to seek, effective strategies for finding the right fit, and how to foster a strong relationship with your future hire for long-term success.

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How to Deal with and Nurture High-Value Affiliates

This blog post offers expert guidance on effectively managing and nurturing high-value affiliates. From identifying legitimate affiliates to providing personalized assets and building strong relationships, learn how to unleash their potential and drive significant growth in your affiliate marketing program.

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14 Reasons to Launch an Affiliate Program

In this blog post, we explore the benefits of affiliate marketing, including how it boosts brand exposure, increases revenue, and fosters customer loyalty. From cost-effectiveness to tapping into valuable insights and reaching new audiences, find out why an affiliate program could be the key to unlocking your brand's true potential.

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New Affiliate Marketing Trends

Affiliate marketing has grown significantly, connecting brands and consumers in the digital world. Affiliate marketing is the one type of 'promotion' that truly aims at building bridges between brands and consumers, and redefining relationships within the digital commerce ecosystem. There are a lot of affiliate marketing trends to catch up on and watch out for, and we've compiled them all in this article.

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The Best Commission Setup for Affiliates

We know there’s a lot being said about the ‘ideal’ commission setup for affiliate programs. Mock-up calculations and real-life recommendations are filling up the web, sometimes raising eyebrows. But we’re here to give you answers to your questions, supported by rock-solid data. Based on over 2,500 affiliate campaigns from our very own customers at Rewardful, we've identified underlying trends that help you crack the code to commission setups. 

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Affiliate Activation: Best Practices and Tips to Boost Engagement

While affiliate marketing is often praised as a win-win proposition for businesses and marketers, to truly harvest its potential, you need to activate your affiliates effectively – and keep them engaged. So, whether it’s your first time activating affiliates, or you're looking for ways to reactivate existing ones, this article’s got you covered.

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What to Consider When Choosing Affiliate Software for Your Business

Setting up and running an affiliate program may sound like an impossible task. From trying to track which affiliate led to which sale, calculating payouts, and maintaining records for future reference – who even has the time? Well, businesses that use affiliate software do... 

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9 Ways to Turn Brand Fans into Affiliate Marketers

Your most loyal customers can become your best affiliates. However, asking your fans and brand ambassadors to join your affiliate program should be done with careful planning and consideration. When and how you ask matters. Here are some ideas on how you can turn your biggest fans into affiliates. 

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How to Effectively Find and Recruit the Best Affiliates

Now that you've set up your affiliate program, the biggest challenge becomes affiliate recruitment. Here are some tips to get you ready to recruit your first, or next top affiliate.

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How to Launch Your Affiliate Program - Pre and Post Launch Checklist

Thinking about setting up your own affiliate program, but don't know where to start? Don't worry, we've got you covered with our Pre and Post affiliate program launch checklist.

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Affiliate vs. Referral Marketing – What is the Difference?

Trying to decide whether to create an affiliate or referral program? In this article you can find out the differences between the two partnership types and answers to most frequently asked questions about the two.

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Understanding the Types of Affiliates and Their Use Cases

Choosing the right affiliates to promote your business is not an easy task. There are many types of affiliate partners to consider, but let's start with the top 10 categories and their pros and cons.

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How to Prevent Affiliates Advertising on Google for Brand Terms

If you're a merchant running ads on Google, you're likely bidding on your own brand terms. Chances are, your affiliates might want to do the same. Should you encourage this, or should you make sure that they specifically do not do this?

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Best AI Affiliate Programs in 2024 and How to Choose One

If you have an audience that resonates with AI tools, it’s time to start talking about the coolest solutions out there and earn an affiliate commission for every referral that comes through you. 

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5 Ways to Find Great Affiliates For Your Business

Your affiliate program’s success doesn't just depend on the number of affiliates you’ve got on board – it’s the quality that makes the most difference. But where do you find those amazing affiliates? And how do they find you?

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Affiliate ABC – The Complete Affiliate Marketing Glossary

Familiarize yourself with the world of affiliate marketing with our comprehensive affiliate marketing glossary.

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Rewardful Listed as Top Affiliate Software of 2023

Rewardful was listed among the Top Affiliate Software of 2023 by SoftwareWorld. The rankings are based on customer reviews and ratings, overall online and social media presence and any other relevant data points.

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Using automation to promote affiliate offers on social media

An important factor in running a successful affiliate program is providing tactics for your affiliates to promote your affiliate offers through.

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Introducing the new Rewardful Stripe App

Stripe is revolutionizing the way they work with 3rd party platforms by launching Stripe Apps, and Rewardful is coming along for the ride.

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Rewardful Launches Paddle Integration

We’ve got some exciting news for all SAAS companies using Paddle for payments. Rewardful is very proud to announce that Paddle users can now use Rewardful to set up affiliate programs.

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Rewardful joins forces with SaaS Group!

We’re excited to announce that Rewardful is joining the SaaS.group family! This is great news for our customers — SaaS.group has deep expertise in both SaaS and affiliate marketing, and will provide the resources needed to take Rewardful to the next level.

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The Only Referral Marketing Primer You’ll Ever Need

In this referral marketing primer we’re going to show you exactly the types of programs that create winning marketing programs, and in turn successful businesses.

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11 Best Referral Marketing Ideas and Examples To Increase Sales

Follow these straight forward and cost effective referral marketing ideas to supercharge your customer growth while at the same time keeping your marketing budget in check.

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9 Examples of Successful Ecommerce Referral Marketing Programs

eCommerce Referral Programs are a great way to increase highly qualified traffic to your online store and scale your business. Rewarding both the referrer and the referee gives both parties a WIN and dramatically increases brand loyalty to your shop.

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Why Every Growth-Focused SaaS Needs a Referral Marketing Program

You don’t need a dozen marketing systems working in sync to drive growth. You just need one distribution channel that works well.

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