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Best Affiliate Marketing Tools for Program Managers

Rewardful Team

Affiliate marketing managers have their hands full. There's so much to do, be it overseeing campaigns, communicating with potential and current affiliates, or monitoring performances. 

From content creation to contract management, we've compiled a list of all the tools that will make the lives of affiliate marketing managers easier – at least during their working day.

We'll kick things off with a general affiliate marketing tools list, before diving into the best affiliate marketing tools we recommend. 

TL;DR Types of Affiliate Marketing Tools

Best Affiliate Marketing Tools for Your Tech Stack

1. Rewardful

Rewardful is a top-notch SaaS affiliate management software. This easy-to-use platform helps set up and track affiliate programs effortlessly, especially for businesses using Stripe.

Why Affiliate Managers Need It:

It's no surprise that SaaS has unique challenges, but with the right tools there's endless potential. Rewardful simplifies all the processes related to affiliate marketing for SaaS. Its integration with Stripe makes it a breeze to track referrals, calculate commissions, and manage payouts. 

Rewardful comes in particularly handy if you're running multiple campaigns or have tiers of commission structures. For instance, if you have a campaign where top-performing affiliates get a higher commission rate, Rewardful can automate and customize your process, ensuring transparency and timely payouts. See our straightforward Rewardful pricing, and get started. 

2. Trello or Asana

Trello and Asana are both top-tier project management tools that streamline workflows.

Why Affiliate Managers Need Them:

Launching a campaign with multiple affiliates involves meetings, briefings, calls, blog posts, social media blasts, and newsletters. And still, you’re surely forgetting some things. 

How do you ensure everyone's on the same page? Using Trello or Asana, you can assign 

tasks, set deadlines, and monitor progress in real-time. You can create boards for specific campaigns and have cards for each affiliate, ensuring that promotional activities are staggered and not overlapping.

3. Canva

Canva is a cloud-based graphic design platform with customizable templates and design tools for anything from social media banners to infographics, presentations, or logo design.

Why Affiliate Managers Need Canva:

Canva is a game-changer for affiliate managers, and one of the few free affiliate marketing tools. We're assuming most of them are already using it or an alternative, but just in case you need your mind blown today, check it out. The tool nails branding consistency with its vast template library, ensuring your content always matches your brand’s vibe. Collaborating on designs has never been easier, allowing real-time tweaks with teams or affiliates. 

Plus, it's way more budget-friendly than hiring a designer every time. Whatever the platform – Facebook, Pinterest or email – there's a template ready for you. And if there's a need for quick edits? Done in seconds. Ideal for those time-sensitive promotions.

4. DocuSign

DocuSign is an electronic signature platform that facilitates the signing, sending, and management of contracts and agreements digitally, while ensuring security and legal compliance.

Why Affiliate Managers Need DocuSign:

With just a few clicks, managers can send out agreements, making the onboarding of new affiliates lightning-fast. And if you're thinking global, DocuSign is ideal. It not only supports multiple languages but also complies with international e-signature laws – perfect for those expansive affiliate programs. And it's not just about sending; it's about tracking too. Real-time monitoring means knowing when contracts are opened, signed, or if the affiliate needs a nudge. 

DocuSign syncs with various CRM tools and affiliate dashboards. And when it comes to security, DocuSign doesn't cut corners. With robust encryption and top-notch security protocols, every piece of information is kept under lock and key.

5. Dropbox or Google Drive

Dropbox and Google Drive are popular cloud storage platforms facilitating file sharing and working collaboratively.

Why Affiliate Managers Need Them:

Sending large files via email can be challenging, to say the least, and they often lead to errors at some end. If you're needing to share a promotional video or a high-res banner with affiliates and it's a large file, use Dropbox or Google Drive. You can simply share a link, ensuring affiliates always have access to the latest resources without clogging their inbox.

6. Buffer or Hootsuite

Buffer and Hootsuite are holistic social media management tools that allow you to plan and schedule social content in advance.

Why Affiliate Managers Need Them:

Managing multiple social media posts can get chaotic. Tools like Buffer and Hootsuite enable you to schedule these posts ahead of time, ensuring quality and consistency. Plus, their analytics can offer insights on which platforms yield the best engagement, guiding future campaigns. 

7. SEMrush or Ahrefs

With tools like SEMrush and Ahrefs you get access to in-depth SEO data. 

These tools offer deep insights to improve your content and visibility online. 

Why Affiliate Managers Need Them:

So you’ve posted a blog post on the web, but nobody reads it? Then it might as well not be there. When content isn't driving the expected traffic, there's always a reason. Is it the reliability and quality of content, or hasn’t it been indexed to appear in Google search results? 

With SEMrush or Ahrefs, you can gauge how content ranks and find areas for improvement. 

8. Mailchimp

Mailchimp is a comprehensive email marketing platform to send out bulk emails.

Why Affiliate Managers Need Mailchimp:

Consistent communication keeps affiliates in the loop. For example, if there's a new product launch, a well-timed newsletter will give affiliates the necessary knowledge to promote it effectively. Mailchimp can segment your affiliate list, ensuring personalized and relevant communication, thereby increasing engagement rates. An extra plus: tools like Mailchimp come with tons of templates to help you send emails that look good and function on any device.

9. Notion

Notion is a straightforward, and easy-to-use modular workspace catering to diverse needs.

Why Affiliate Managers Need It:

Sharing promotional guidelines can be streamlined with Notion. You can create a shared workspace dedicated to "Affiliate Resources" and make a centralized hub for guidelines, FAQs, and best practices. This will ensure clarity and uniformity in promotional efforts.

10. Loom

Loom is a video messaging tool that makes explainer videos and tutorials more personal. You can easily create videos of yourself talking over a shared screen.

Why Affiliate Managers Need Loom:

Sometimes, text doesn't cut it for tutorials. With a Loom video, you can provide step-by-step guidance, making feedback more constructive and understandable. A video explaining the nuances of a product, walking through the content planning, or answering some questions – it can all be done asynchronously, and you get to keep track of who's seen what.

11. Instapage

Instapage helps you with crafting conversion-focused landing pages.

Why Affiliate Managers Need It:

For the most part, a campaign's success hinges on the landing page. If you're promoting a limited-time offer, an Instapage landing page with clear CTAs, engaging visuals, and persuasive copy can significantly boost conversions. It also comes with A/B testing features to help pinpoint which version of a landing page resonates more with the audience, allowing you to optimize results.

12. Slack

Slack is a well-known messaging platform that fosters team collaboration and can help build a community. 

Why Affiliate Managers Need Slack:

Immediate feedback is crucial in fast-paced campaigns. From affiliates spotting errors in promotional material, to quickly briefing affiliates or even just for fun community management – Slack is a great way to stay connected. You can create dedicated channels for different campaigns and can also foster brainstorming and idea exchange.

Start by Getting the Essentials Right … Your Tools!

Your affiliate marketing toolbox is where the magic happens, not in spreadsheets. With Rewardful, you get a platform that does not only help you manage your affiliate program – it helps you grow it. Check out Rewardful and get your program up and running today!

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