Product Updates

Understanding where your affiliate traffic originates is key to optimizing your program strategy.

We're excited to introduce a new feature: Top Traffic Sources – designed to give you deeper insights into how affiliates are driving traffic to your website.

You can now view the top referral sources used by each affiliate over the past 60 days.

Top Traffic Sources makes it easier to evaluate the current strategy, ensure compliance with brand guidelines, and optimize partner performance. It’s especially helpful for identifying whether an affiliate is sending traffic from coupon sites, search ads, or other channels.

How to enable Top Traffic Sources:

Go to the Affiliates tab, open an affiliate’s profile, and click on “Top Traffic Sources” in their dashboard. This view is available for all affiliates and updates daily — helping you make more informed decisions across your program.

Managing affiliate traffic can be challenging, especially when affiliates run ads or target brand terms.

That’s why we’re excited to announce a solution to help address this challenge.

Introducing our Traffic Source Control — a feature designed to protect your brand from unwanted affiliate activity.

With this update, merchants can now block referral traffic from certain domains to reduce the risk of fraudulent activity.

Key Benefits:

• Minimized fraud risk: Automatically block referral traffic originating from the following search engines: Google, Bing, Baidu, and Yandex. This includes traffic from search ads.
• Greater control over traffic sources: Enable or disable the blocklist for each campaign individually, providing flexibility and control over your program.
• Seamless management: We started with an initial list of domains that we'll continuously update to help ensure your brand remains protected.

How to Get Started:

Simply navigate to the “Traffic source control” setting in your campaign setup to toggle the blocklist on or off. You’ll be able to manage and customize these restrictions for each campaign to ensure the best outcome.

As part of our longstanding commitment to security and privacy, we're excited to introduce the Rewardful Trust Center - a new dedicated hub that makes our security practices, data protection measures, and privacy commitments more transparent and accessible.

Since day one, we've maintained rigorous security standards as a platform handling sensitive affiliate and payment data.

The Trust Center now provides a clear window into these established practices, including:

• Our comprehensive security controls and compliance measures
• Details about our verified subprocessors and partners
• Extensive data protection protocols
• Privacy and data handling commitments

The Trust Center builds on our existing security-first foundation and makes it easier for customers to verify our ongoing dedication to protecting their data.

Visit our Trust Center to learn more about our security practices.

For any privacy-related questions, you can reach our Data Protection Officer at dpo@rewardful.com.

Our Product team has released one of the most requested features: coupon code tracking.  🎉🎉🎉

Link-based tracking works great, but it’s not always an option. While more consumers get information from videos, podcasts, and social media, the problem is these channels do not support links as effectively as websites and blogs. For such cases, shareable coupon codes are needed to track referrals, as they can be easily used and shared across these platforms where links are less practical.

With coupon code tracking, you’ll be able to:

• Increase Customer Engagement: coupon codes trigger an emotional response by creating urgency and a feeling of exclusivity. This makes discounts more tempting and likely to attract new customers.

• Enhanced Attribution and Shareability: coupon codes can be easily shared across various mediums like video and audio. They allow affiliates to attribute sales directly at checkout without needing web visits or browser cookies.

To generate promo codes for your affiliates, navigate to the campaign settings and create a coupon.

We're excited to introduce our newest feature: one-click PayPal payouts. This new feature makes managing your affiliate payouts easier than ever. No more manual transactions – streamline your processes and save time and effort.

Key Benefits:

• Faster Payouts: Simplify affiliate payouts directly from your Rewardful dashboard. No more tedious manual transactions or extra clicks.
• Time-Saving Convenience: Spend less time on administrative tasks and more time growing your business. Our one-click PayPal payouts feature frees you up to focus on what matters most.
• Enhanced Efficiency: Seamlessly manage your payouts with just a few clicks. Whether you're paying one affiliate or multiple, our intuitive interface makes the process smooth and efficient.

Upgrade to Enterprise for Access:

One-click payouts for PayPal are available exclusively to subscribers on our Enterprise plans. If you're currently on a Growth or Starter plan and interested in unlocking this powerful feature, upgrading is easy. Visit our pricing page to explore your options.

Getting Started:

Before diving in, ensure that your PayPal account meets the necessary requirements for sending out mass payouts. Follow our step-by-step guide in our comprehensive help article to set up and enable the payouts feature for your account.

Rewardful's one-click PayPal payouts feature is available to simplify your affiliate program management and drive growth.