So, you want to be an affiliate program manager? Or do you want to be a great affiliate program manager?
Whether it's a new career path you’re considering or you're part of a company that’s going to go big on affiliate marketing next year, it's crucial that you come prepared. And what better way to do that than by following an affiliate marketing course for program managers?
These courses differ from generic affiliate marketing courses because they focus on the execution: how to set up and run a program successfully. They’re for the marketers of brands who see the potential of partnering up with ambitious affiliates and who want to grow their business significantly.
We’ve compiled a list of five different affiliate courses for you to jump into. And we couldn’t be more excited to be on the list ourselves.
What to Look for in Affiliate Program Manager Courses
Here's the secret sauce to selecting the perfect affiliate management course that will transform you from an eager learner to a master of the trade:
- Real-world application: the best courses don't just teach theory; they immerse you in real-life scenarios. Look for courses that offer practical, hands-on experiences, case studies, and real-world challenges.
- Updated and relevant content: affiliate marketing is a dynamic field, but it has also been around for a long time. Pick a course with content that is current and regularly updated to reflect the latest industry developments. You want to learn strategies that work today, not tactics from five years ago. (Trust us, they are different.)
- Expert instructors: affiliate marketing is big, which is great. But it comes with a risk: there are many self-proclaimed experts out there who are teaching you anything about affiliate marketing. Seek out programs led by instructors with proven track records in affiliate marketing on the management side. They will know what you need to know. Someone who has been successful as an affiliate themselves will know a great deal and offer unique perspectives, but not the entire picture.
- Flexibility and accessibility: whether it's self-paced learning or scheduled classes, the course should fit into your lifestyle and learning preferences. Additionally, check for accessibility in terms of digital platforms, support materials, and any technical requirements.
- Support and resources post-course: the learning shouldn't stop when the course ends. Make sure the course enables you to implement your new-found knowledge or that there is more to learn from them.
Top 5 Affiliate Management Courses for Knowledge-Hungry Program Managers
1. Rewardful's Complete Affiliate Marketing Course – Coming Soon in January 2024
Here at Rewardful, we are gearing up to launch a transformative online course designed for anyone aiming to excel in affiliate marketing for SaaS. This free affiliate marketing course is a perfect blend of theory and practice, delivered in 12 comprehensive videos. It's tailored to empower you with the skills to build, scale, and manage a successful affiliate program.
What you’ll learn:
- Introduction to affiliate marketing: learn the fundamentals, setting the stage for a more in-depth understanding.
- Strategic insights: understand how affiliate marketing aligns with your business goals.
- Simplified earning for affiliates: explore ways to make it easy and profitable for affiliates to promote your product.
- Running your program professionally: gain knowledge on effectively managing your affiliates, from onboarding to fraud prevention.
- Building an effective recruitment system: discover how to identify and attract the right affiliates for your brand.
About your instructor, Emmet Gibney:
Emmet Gibney, CEO of Rewardful, brings his extensive experience in building SaaS solutions and affiliate programs to the forefront of this affiliate marketing training course. His hands-on approach ensures that learners gain not just knowledge but also actionable strategies.
Why the Rewardful course stands out:
- Free access to a full course: dive into 2 hours of high-quality content. This isn’t a lead-up to a paid course, we’re giving away all this knowledge for nada.
- Practical and actionable: Emmet's real-world experience translates into practical lessons that can be immediately applied.
- Tailored to all levels: whether you're a solopreneur, a growth hacker, or an experienced affiliate program manager, this course offers valuable insights for everyone.
Get early access to this free course:
Don't miss the opportunity to be among the first to access this course. Sign up now to secure your spot and be notified as soon as it's live. This is your chance to learn from the best and take your brand’s affiliate program to new heights.
2. Affiliate Program Management 101 by Digital Marketing University
Digital Marketing University's course on Affiliate Program Management provides practical insights into the world of affiliate marketing. It's a compact and informative course, ideal for those looking to get a solid grip on managing an affiliate program.
What you'll learn:
- Affiliate program management: effective management, development and growth strategies for affiliate programs.
- Revenue optimization: best practices for maximizing affiliate channel potential.
- Recruitment and activation: techniques for recruiting and managing different types of affiliates.
- Performance-based marketing: insights into performance-based marketing and its impact on affiliate programs.
About your instructor:
Led by Evan Weber, CEO of Experience Advertising Inc., his 20+ years in digital marketing brings a depth of practical knowledge to the course. His expertise offers students real-world strategies to grow their affiliate programs.
Costs and other information:
This course is available for free.
3. Performance Marketing Masterclass
If you're grappling with the complexities of affiliate marketing and feel like you're just scraping the surface, Dustin Howes' course, Performance Marketing Masterclass, could be the key to your breakthrough. One of its promises is that if you implement their strategies, you can spike your program's growth by 10-20% in as little as three months.
What you’ll learn:
- Affiliate marketing fundamentals: starting from the ground up, you'll understand the nuts and bolts of affiliate marketing.
- Growth strategies: master recruitment strategies, identify the right influencers, and learn how to use SaaS prospecting tools effectively.
- Program creation: learn to create compelling program terms, partner signup pages, and effective welcome email flows.
- Ongoing management: understand the daily and ongoing tasks necessary for running a successful affiliate program.
- Building partnerships: learn the art of newsletter communication, trust-building, incentive strategies, and negotiating terms.
- Campaigns & fraud prevention: gain insights into activation campaigns, recruitment strategies, and crucial fraud prevention tactics.
- Reporting & analytics: learn to interpret data effectively and apply the 90/10 rule to maximize program performance.
About your instructor:
Dustin Howes brings a wealth of experience, having grown programs by 60% year over year. His background in affiliate fraud prevention, compliance, recruiting, and program management makes him a well-rounded expert in the field.
Costs and other information:
The course is discounted from $4,500 to $297, which gives you lifelong access to all course materials, including future updates. You also get a 30-day money-back guarantee.
4. Affiliate and Partnerships Industry – Fundamentals Certification Path by Impact.com
Impact.com's Affiliate and Partnerships Industry “Fundamentals Certification Path” is part of their Partnerships Experience Academy. This specific course is a comprehensive and free training plan designed for newcomers to the affiliate and partnership marketing world. The course consists of 8 lessons spanning over 16 videos, wrapping up with a 30-minute exam to get a certificate.
What you’ll learn:
- Digital marketing diversity: an overview of various digital marketing channels and their pricing models.
- Industry players and dynamics: insight into the four key players in the affiliate and partnerships industry and their collaborative dynamics.
- The value of partnerships: understanding the crucial role of partnerships in driving business growth.
- Payment types and attribution models: a breakdown of different partnership payment types and models for attributing sales and conversions.
- Vertical-specific strategies: knowledge on how different business verticals can leverage partnerships for optimal results.
- Partnership life cycle: a high-level perspective on the entire partnership life cycle, from initiation to results.
About your instructors:
One of the unique features of their courses is the opportunity to learn from seasoned partnership leaders who share their vast experiences and lessons learned in the field. This adds real-world context and depth to the course content, making it more relatable and applicable.
Costs and other information:
The Affiliate and Partnerships Industry – Fundamentals Certification Path by Impact.com is free. Some of their other courses are more product-specific, aimed at helping you work with the tool they offer.
5. Affiliate Management Performance Program (AMPP)
The Affiliate Management Performance Program (AMPP) is an intensive, live 12-week training course designed for affiliate managers at various stages in their careers. Set to start on 25th January 2024, the AMPP program aims to equip affiliate managers with the skills and knowledge to launch, scale, and effectively grow successful affiliate programs.
What you’ll learn:
- The role of affiliate managers: understand the core responsibilities and impact of affiliate managers in driving a program's success.
- Strategic planning for growth: learn how to develop a comprehensive strategy to scale your affiliate program effectively.
- Lead generation techniques: master various techniques to attract and recruit high-quality affiliates to your program.
- Crafting the perfect affiliate sales pitch: gain skills to create compelling pitches that resonate with potential affiliates and partners.
- Authentic selling strategies: discover how to build genuine relationships and sell your program through trust and authenticity.
- Advanced program management tactics: dive into sophisticated methods for managing and optimizing your affiliate program.
- Effective media buying strategies: explore strategies for buying media efficiently to enhance your program's visibility and reach.
- Competitive analysis and market tactics: learn to analyze competitors and market trends to refine your program's approach.
- Success metrics and accountability: identify key performance indicators and establish accountability systems for measuring success.
About your instructor:
Lee-Ann, a seasoned professional with over two decades of experience in affiliate marketing, leads the AMPP. Her journey in the industry began before the dawn of Google, offering her a wealth of real-life experience that she brings to the course. Lee-Ann's background spans multiple verticals, giving her a unique perspective on affiliate marketing that she shares with participants.
Costs and other information:
The AMPP program is priced at £650 per person, with payment plans available. You will also get personalized 1:1 sessions, where you can get tailored advice and guidance to address your unique challenges and goals.
Start the Year With the Most Recent Course on Affiliate Marketing Management
If you're eager to embark on this path, don't miss out on an opportunity to learn from the best. Secure your spot for our free course now!
FAQs - Affiliate Management Courses
1. What’s the Best Affiliate Management Program Course in 2024?
Rewardful offers one of the best affiliate management courses 2024, especially for those who want to run an affiliate marketing for their SaaS business.
This affiliate course comprises 12 video chapters with practical case studies and examples—perfect for all levels. Rewardful’s affiliate management course is entirely FREE.
2. What Will I Learn in an Affiliate Management Course?
Most affiliate management courses provide you with comprehensive knowledge about affiliate marketing. Here are some topics you’ll learn:
- What is affiliate marketing and its benefits for businesses
- How to choose the best affiliate management software
- How to recruit and nurture affiliates
- How to automate affiliate tracking
- How to automate and customize commissions
- How to create tailor landing pages for your affiliate program
3. How Do I Become an Affiliate Manager?
Ideally, to become an affiliate manager, you’ll need some technical, marketing, and people skills, as well as solid strategic thinking. The following points describe some of the skills an affiliate manager should have:
- Marketing knowledge: preferably in the same industry as the affiliate program business.
- Relationship management skills: building relationships with affiliates and promoting the affiliate program are the core of an affiliate manager's job.
- Analytical skills: understand what’s working and not from the performance metrics and transform this into actionable affiliate strategies.
4. Why Should I Learn Affiliate Management?
Learning affiliate management isn’t only beneficial for business owners or digital marketers but also for individuals who want to earn some extra cash on the side.
- Business owners: affiliate marketing will be another channel of your revenue stream. Instead of relying solely on organic sales, social media campaigns, or paid ads, you have another sales source that is based on word of mouth.
- Digital marketers: affiliate marketing can help broaden your audience. Since most affiliates are satisfied users, they can share their experiences directly with their peers. This will make their sales pitch more powerful than other marketing technic.
- Individuals: if you’re considering earning extra income, affiliate marketing is one of the best options. Some affiliate programs offer lifetime commissions for each successful referral, leading up to $597 per month.
