March 14th
LIVE Tactical Session: How To Recruit Top-Quality Affiliates? 🔥 REGISTER HERE 🔥
Back to Blog

A Guide to Creating Affiliate Marketing Assets

Rewardful Team

You need to start giving your high-value affiliates special treatment. 

So, in this guide, we’ll talk about how creating a diverse and high-quality set of affiliate marketing assets can significantly elevate your program's success and improve your relationships.

Don’t expect a generic list of assets to start churning out—we want you to think a little harder about what to create. It’s time to focus on materials that not only equip your affiliates with the necessary tools to promote your products but to ensure brand consistency and messaging alignment. 

First Things First: ​​Identify the Right Assets for Your Affiliates

Not all marketing assets are created equal, and what works for one affiliate or product might not work for another. To ensure you're investing time, money, and effort in affiliate marketing resources that will yield the best results, take a step back and reflect on what you really need. Here’s how to do your research:

11 Ideas for High-Impact Affiliate Assets

Below is a list to draw inspiration from, and if you make it all the way to the end, we’ll throw in some bonus ideas. Bear in mind that you don't need to create all these assets; it's crucial for you to pick the ones that work for you – based on the steps we outlined earlier.

1. High-Impact Visuals and Banners

Visuals are often the first point of contact between an affiliate’s audience and your product. To make them stand out, offer a variety of sizes and styles, ensuring that banners can be personalized for different affiliates, platforms, or campaigns.

Keep brand alignment front and center and ensure all images resonate with your brand's aesthetics and values. And don't be afraid to ask for feedback from affiliates.

2. Case Studies and Testimonials

Social proof is a powerful persuader. When creating case studies and gathering testimonials, focus on transformational stories that show a before-and-after journey of a customer. Include a range of case studies that cover various use cases and demographics, and make these case studies easily accessible and shareable with a library or database that affiliates can draw from.

3. Engaging Video Content

Video content can dramatically boost conversion rates. To ensure effectiveness, invest in high-quality production that reflects the standard of your brand. You can produce all kinds of video content. Tutorials and FAQs, product demonstrations, and customer success stories–mix things up to provide both instructional value and evoke an emotional response.

4. Social Media Kits

Social media content must be both engaging and shareable. A simple post that doesn't add value won’t boost conversions. If anything, posts that aren't engaged with will damage your further reach. One great asset to create is infographics, but there’s more you can do. You can craft memes (be sure to do a vibe check with the funniest person in the company) or GIFs if that resonates with your audience. You could create content for TikTok, short clips, or slideshows to share on Instagram. Get creative, and don't just stick to templates. 

5. Interactive Quizzes and Polls

Design quizzes that affiliates can use to engage their audience. Tailor these quizzes to help users decide which of your products suits them best, with the results pointing to affiliate links.

6. Augmented Reality Experiences

If feasible, create AR filters or apps that affiliates can share, allowing their audience to virtually try your products. 

7. Gamified Challenges

Craft challenges or small online games that embody the spirit of your brand and incentivize participation with discounts or special offers through affiliate links.

8. Virtual Backgrounds for Video Calls

Offering branded virtual backgrounds for Zoom or other video conferencing tools can be a subtle way to promote brand visibility.

9. E-books or Interactive PDFs

Offer informative e-books or interactive PDF guides with embedded affiliate links. They can be guides related to your product's industry, offering both insights for the reader, and a pathway to purchase.

10. Custom Merchandise

Create a line of branded merchandise that affiliates can use as giveaways or rewards for their audience. This could range from apparel to unique gadgets, all stamped with your brand's logo or slogan.

11. Branded Instagram Filters and Lenses

Create custom Instagram filters or Snapchat lenses that affiliates can use in their stories. These can range from simple brand logo overlays to more complex filters that transform the user's environment related to your product.

Why Generic Assets Aren’t Enough

Half-hearted efforts can lead to entirely missed opportunities. Don’t just jump on Canva or the likes and start creating assets for the sake of it. Your affiliates and their audience are expecting more.

Your affiliates are the bridge between your product and potential customers, and they require high-caliber assets to effectively communicate your brand's message and value proposition. 

Even if you churn out large amounts of assets, it’s better to focus on quality. Here's why subpar materials will do more harm than good:

First Impressions Matter

Affiliates are often the first point of interaction with your audience. Poorly designed assets can damage your brand's reputation before people even get to try your products, and deter potential customers.

Reflects on Brand Quality

The quality of the assets provided to affiliates reflects directly on the quality of your brand and products. High-value affiliates, in particular, will shy away from promoting brands that do not provide professional-grade marketing material.

Ineffective Conversion

At the end of the day, conversions are king. Assets that lack clarity, relevance, or engagement fail to convert viewers into buyers, rendering your affiliate efforts useless.

Long story short: creating assets on the fly without strategic thought or investment not only diminishes the potential impact of your campaigns when it comes to acquiring new customers through affiliate marketing, you'd also make it harder to find high-quality affiliates. 

Creative Collaboration with Affiliates

Struggling to come up with one-of-a-kind assets? Time to team up.

High-value affiliates often know their audience best, making them ideal partners in creating marketing assets they'd love to share. Here’s how to harness their insights and preferences in a collaborative creation process:

  1. Initial consultation: begin with a conversation. What does the affiliate feel is missing in the current asset library? What has worked well for them in the past? What have they always wanted to try, but don't have the capacity to create?
  1. Brainstorming sessions: organize creative brainstorming sessions with your affiliates. This could be a structured workshop or an open-ended discussion. The goal is to generate ideas that combine the strengths of both the affiliate’s personal brand and your product’s unique selling points.
  1. Design workshops: involve affiliates in the design process. Use tools like Canva or Figma, where you can collaborate on designs in real-time, or level up with a designer. Affiliates can provide immediate feedback, ensuring the final assets are something they’re excited to use.
  1. Iterative process: share drafts and prototypes with affiliates, allowing them to suggest improvements or refinements. This iterative process ensures the final assets are polished and effective.
  1. Exclusive co-creation: for your top-tier affiliates, consider co-creating exclusive assets that they can offer as unique content to their audience. This could be special edition graphics, customized videos, or even unique product bundles.
  1. Legal and brand compliance: ensure that all co-created assets comply with legal standards and brand guidelines. Having clear parameters from the start can streamline the collaborative process and protect both parties.

Affiliate Marketing Asset Distribution Strategies

Distributing marketing assets effectively is as crucial as their creation. For top-tier partners, streamline this process through:

Assets Are Just One Piece of the Puzzle

… and we help you put the entire puzzle together with the best affiliate software for SaaS.

Start your journey with Rewardful and unlock the power of effective affiliate marketing! 

Share on social media: 

Turn your biggest fans
into your best marketers.

Rewardful is a simple way for companies to setup affiliate and referral programs with Stripe. Just connect your account and let us track referrals, discounts and commissions for you!
Or learn more about Rewardful
"Transistor wouldn't be where it's at today if it wasn't for Rewardful"

Unlock your best new revenue channel today.

Get up and running in just a few minutes, with zero risk.
Try Rewardful free for 14-days
Used by many of the fastest growing companies in the world

More from the Blog

Affiliate Marketing

Avoiding Common Pitfalls in Affiliate Program Management

How do you navigate affiliate program management effortlessly? Prioritize clear communication, personalized support, and data-driven decisions. Avoid pitfalls with ease by fostering collaboration and embracing innovation. Dive into our article for comprehensive insights.

Affiliate Marketing

Rewardful vs. Tapfiliate: Which Affiliate Software is Best for Your SaaS Business?

Are you on the lookout for the perfect affiliate management software and torn between Rewardful and Tapfiliate? This blog post is here to help. Explore a detailed comparison that covers features, pricing, and integration options, guiding you to make the right choice for your business needs.

Affiliate Marketing

How to Create Niche-Specific Landing Pages for Your Affiliate Program

Creating niche-specific landing pages can make a difference for you and your affiliates. Find out why they matter to different ICPs, how to design a niche landing page, and best practices to follow when building them out.