TL;DR: AddSearch x Rewardful Case Study
Rewardful gave AddSearch exactly what they needed: a lean, cost-effective affiliate platform that saves money and time while keeping partners happy.
The result? An affiliate program that fuels growth instead of draining resources.
AddSearch was born from a simple problem:
In 2013, one of the founders couldn’t find a basic tax card on the Finnish tax office website. He figured that if something so essential was hidden, clearly, website search needed a rethink. That idea sparked AddSearch, a SaaS software that helps people find information online. Today, this global platform powers AI-driven search for more than 1,800 brands, from universities and banks to large ecommerce stores and B2B enterprises.
As AddSearch grew, so did interest from agencies working with these types of large, content-heavy sites. They started offering AddSearch to their clients, and what began as a handful of informal partnerships quickly became a core growth channel. However, to take real advantage of the momentum they were gaining, it required the right affiliate management software.
That search led them to Rewardful.
We spoke with Helena Rebane, CEO of AddSearch, about how switching from PartnerStack to Rewardful transformed their affiliate program, cutting costs dramatically and freeing up the team’s time.
AddSearch first ran its affiliate program with Excel spreadsheets before moving to PartnerStack. While PartnerStack boasts enterprise-level features, the price and complexity quickly outweigh the benefits.
As Helena put it: “PartnerStack was very large software with a lot going on, but it was also very expensive. We didn’t feel we were getting the ROI compared to the price we paid.”
The turning point came when a colleague recommended Rewardful. The team tried it, and the difference was immediate.
With Rewardful’s Growth plan at $99 per month, AddSearch gained the same core functionality they’d relied on in PartnerStack. The move cut affiliate software costs by nearly 90%, without losing what mattered most: clear tracking, smooth payouts, and easy commission management.
"Switching to Rewardful was a good decision for us. It has saved us a lot of time, effort, and money."
Rewardful delivered exactly what AddSearch needed: a reliable affiliate management solution that fit their program’s needs without the enterprise overhead.
Migrating from PartnerStack to Rewardful came down to two steps: technical setup and partner migration. Both were effortless with Rewardful.
Helena barely remembers the process, which she sees as a good sign, because there simply were no issues worth remembering.
Unlike PartnerStack, Rewardful doesn’t need a dedicated program manager. Responsibilities are shared across the team, and each member can easily log in, track sales, and process payouts.
Even at the CEO level, Rewardful keeps things simple. Helena checks their affiliate dashboard monthly and gets an instant snapshot of performance.
Results: Time Saved, Costs Cut, and Happier Partners
The switch to Rewardful gave AddSearch measurable wins on every front:
For Helena, the biggest advantage is clarity: “As a CEO, I really like that I get a very quick grasp of what’s going on with the program. Rewardful is super easy to use, and everyone knows exactly what is going on there.”
Most of AddSearch’s affiliates are agencies that integrate search into client projects. Rewardful makes it easy for them to earn a customizable commission, track results in real time, and receive smooth, reliable payouts.
That simplicity builds trust and keeps partners motivated, making Rewardful a core part of AddSearch’s growth strategy.
For Helena, the foundation of a strong affiliate program is simple: build real relationships and back them with the right tool.
Now, affiliates get clear visibility into their sales, commissions, and payouts, while the AddSearch’s team saves time and avoids the stress of spreadsheets or bloated software.
"We save tons of time and gray hair by having very simple processes and tools to manage our partner and affiliate program. Getting really good software helps you manage everything and gives you a very truthful picture of where you are."
With Rewardful, AddSearch has everything it needs to keep partners motivated and the program running smoothly.
AddSearch’s story shows how choosing the right affiliate management software can simplify operations, keep partners engaged, and save thousands in unnecessary costs. “There’s always a cost when you switch from one software to another, but for AddSearch, it was super easy and the end result is really great.”
With Rewardful, their team runs a thriving affiliate program without the overhead of enterprise tools and gives their partners the clarity and payouts they need to stay motivated.
Rewardful strikes the perfect balance for SaaS businesses: easy to use, cost-effective, and built to scale as your program grows. For AddSearch, Rewardful isn’t just software: it’s the reason their affiliate program runs smoothly today
Ready to simplify your affiliate program? Start your free trial with Rewardful today.
PartnerStack's cost and complexity outgrew their needs. Rewardful offered a leaner solution at a fraction of the price, with the core functionality that mattered most.
AddSearch manages +/- 100 affiliates, most of them agencies, without needing a dedicated program manager. Rewardful’s intuitive design lets multiple team members share responsibilities with ease.
The AddSearch team points to clearer dashboards, straightforward payouts, and huge time savings. Helena, their CEO, especially values how quickly she can log in and get an instant picture of performance each month.
