Affiliate Marketing ROI Calculator

This calculator uses your inputs only in your browser. No data is stored unless you submit the form below.

Average revenue per new customer

Use first purchase or first month revenue.

Additional program cost ($/mo)

Examples: outreach tools, recruiting incentives, creative/assets, contractor or AM time.

Affiliate commission

Low 20% Typical 30% High 40%

Affiliate traffic (visits/mo)

Visitor → customer conversion

1.5% 2.5% 3.5%

If unsure, 1–3% is a common starting point.

Projection (12 months)

Cumulative revenue vs. total spend (commission + additional cost). Hover for values.

Est. customers / mo

—

Est. revenue / mo

—

Affiliate CAC

—

Payout per sale—

Commission spend / mo—

Additional program cost—

Revenue / mo—

Affiliate ROI (marketing view) —

Program pays for itself in —

How It Works

Step 1

Enter Your Inputs

Enter average revenue per new customer, affiliate commission percentage, expected traffic and conversion plus additional program costs.

Step 2

We Crunch the Math

Affiliate revenue, estimated new customers, commission spend, affiliate CAC, affiliate ROI, and 12-month projections.

Step 3

Decide Next Steps

Export, share with your team, or launch an affiliate program with Rewardful.

Get started

Affiliate Marketing Success Story: How HeadShotPro Generated $50k+ Revenue with Rewardful

HeadShotPro wanted to scale its affiliate marketing program but was held back by cumbersome and inefficient affiliate marketing tools. Then they discovered Rewardful.

Rewardful was a breath of fresh air to set up and use, especially the simple Stripe integration and intuitive interface. From that point, things changed for the better.

After freeing up the time spent on managing complex and barely-held-together affiliate tools, HeadshotPro could focus on scaling its AI affiliate marketing initiatives. The company reaped the reward quickly — generating over $50,000 a month from affiliate marketing.

Read the full case study

"What I love about Rewardful is how easily it integrates with Stripe. All I have to do is pass the affiliate's ID to Stripe Checkout, and Rewardful magically handles the rest for us. This made integrating it into our business essentially a 5-minute task."

Danny Postma

Founder

HeadShotPro

Affiliate Marketing
ROI Calculator FAQs

Find answers to common questions about evaluating affiliate marketing return on investment.

How Accurate Is This Affiliate ROI Calculator?

It’s directional. Use your real conversion, margin, and commission data for the tightest estimate.

How Is Affiliate CAC Calculated?

(Commission spend + program cost) ÷ new customers.

Do You Store My Inputs?

No. Everything runs in your browser unless you submit the form.

What About Recurring Revenue and LTV?

This version focuses on first-order payback. Use it to find a sustainable commission. Then layer LTV if your churn and expansion revenue are known.

What is the Affiliate Finder?

Rewardful has a built-in Affiliate Finder search engine that tries to surface proven affiliates around the web based on queries you run.

To our knowledge, nothing else exists on the market like this.

What is an Affiliate Finder credit?

Rewardful has a built-in Affiliate Finder search engine that tries to surface proven affiliates around the web based on queries you run. A 'credit' is used when you reveal the details for a specific search result. Performing a search doesn't use a credit.

Credits reset to zero every billing cycle and unused credits do not rollover to the next month.

Is the Affiliate Finder similar to an affiliate marketplace? Are you pulling the results from your affiliate database?

No, the Affiliate Finder is very unique in that it crawls the web to find relevant affiliates based on your query. Marketplaces are a passive approach to recruiting affiliates and are often filled with low quality, poorly vetted affiliates that aren't very relevant to your business.

The best affiliates generally don't come inbound. The Affiliate Finder enables you to take control over the success of your affiliate program by actively finding affiliates that are a great fit for your business.

Have a different question? Get in touch

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