If you’re wondering which affiliate tracking tool—between Rewardful or Dub—best for SaaS, we’ve done the homework for you. While both platforms offer features to manage and monitor affiliate programs, they serve different purposes and aren’t built the same way.
In this affiliate comparison, we’ll put Rewardful and Dub (Dub Partner solution) side by side. We’ll discuss their key features, user reviews, pricing, and best-fit use cases, so you can decide which affiliate tracker aligns best with your business.
Rewardful vs. Dub: Quick Overview
What is Rewardful?
Rewardful affiliate management software is designed specifically for SaaS, AI tools, and subscription-based businesses. It’s known for its seamless Stripe integration, accurate affiliate link tracking, intuitive interface, and extensive customization options. You can easily tailor everything from commission structures and cookie durations to affiliate payment methods and bonus incentives.
Rewardful is trusted by top-tier brands like beehiiv, Podia, and OpusClip, helping them build and scale affiliate programs easily. Learn what our users say about Rewardful.
What is Dub?
Dub is primarily a link shortening and tracking tool. Its affiliate and referral program features, known as Dub Partners, are an added layer built on top of its core link tracking functionality. Dub Partners uses conversion tracking APIs to attribute signups and sales from shortened links shared by your affiliates and partners.
For the purpose of this comparison, we’ll focus solely on Dub Partners, not the broader Dub platform.
Rewardful vs. Dub: How Do They Compare?
Rewardful vs. Dub: Key Features Comparison
The biggest difference between Dub and Rewardful’s affiliate management solutions is Rewardful’s coupon code functionality. This is a game-changer for affiliates and referrals promoting your brand in non-clickable formats (e.g., videos), where links aren't practical. A coupon code (e.g., PAULA20) is easy to remember, type in at checkout, and therefore, can drive higher conversions.
Rewardful Key Features
Coupon codes for affiliates and referrals. While affiliate links are useful, they don’t always work well in audio or visual formats, like podcasts, YouTube videos, or social media posts. That’s why Rewardful lets affiliates generate both trackable links and custom coupon codes directly from their dashboard. This gives your partners more flexibility to promote your brand across different channels and encourages a more independent, self-serve approach.
To boost conversions, you can also offer double-sided incentives, rewarding both the affiliate and the new customer. For example, the affiliate earns a 10% bonus, and the customer receives a free 3-month subscription.
Case study: Before switching to Rewardful, Constance App’s affiliates struggled to promote the brand using just links. After adopting Rewardful, they were able to create custom influencer coupon codes, perfect for sharing in TikTok and Instagram content where clickable links aren’t always ideal.
The result?
Constance App now generates over $1,000 in monthly revenue from affiliate-driven sales.
Customizable affiliate management. Every affiliate program is different, and Rewardful gives you the flexibility to run yours your way. Set custom commission rates, choose between first- or last-touch attribution, adjust cookie duration, and more.
PayPal and Wise mass payment. Rewardful supports bulk and global payouts through PayPal and Wise, making it easy to pay affiliate commissions for high-volume affiliate programs across borders.
Self-fraud affiliate monitoring. Safeguard your program with Rewardful’s built-in fraud detection. It flags suspicious self-referrals and helps you protect against fraudulent activities.
Real-time sales tracking and automatic refund handling. Thanks to Rewardful’s native Stripe integration, all affiliate-driven sales are tracked in real time. If a customer cancels, upgrades, or downgrades their purchase, Rewardful automatically updates your affiliate commissions. No manual corrections needed.
See all Rewardful’s affiliate management features.
Dub Key Features
Affiliate links with dual-sided link incentives. Given Dub's core functionality as a link shortener and tracker, it lacks the ability to support coupon code distribution. This can be a significant drawback, potentially limiting your partners' promotional creativity and impacting your conversion rates. That said, a well-structured dual-sided link incentive can still effectively sweeten the deal.
Combined affiliate and referral program management. Dub Partners lets you manage both affiliate and referral programs from a single dashboard. Whether your partners drive clicks, leads, or purchases, Dub tracks it all.
1-click global payment. Dub supports payout to 89 countries globally, and with just a single click, you can tick off your affiliate payment from your to-do list.
Powerful link tracker and analytics. See who clicks and converts your affiliate and referral link down to their geolocation, device, and browser. You can also add UTM and save them as templates for tracking consistency.
Customizable landing page, domain, and dashboard. Personalize the look and feel of your affiliate/referral program landing page, application form, and the dashboard to match your brand style.
Rewardful vs. Dub: Integrations
Rewardful Integrations
Rewardful offers software integrations that matter most for SaaS, AI tools, and online community businesses, such as:
- Stripe and Paddle (Classic) for payment processing.
- LaunchPass and Memberspace to connect your membership-based businesses with Rewardful.
- Shopify (coming soon!).
- Zapier (via webhooks) and API for custom integrations.
Get the full list of Rewardful integration options here.
Dub Integrations
Dub offers broader integrations to support their link tracking solution.
- Stripe for payment integration.
- Shopify.
- Zapier and Make.com.
- Slack and Cal.com.
Rewardful vs. Dub: Customer Reviews
See what the customers of Rewardful and Dub say about the affiliate management tool and link tracker.
Rewardful’s User Reviews
Capterra Score: 5/5 - 4 reviews
G2 Score: 4.4/5 - 56 reviews
One particular reviewer mentioned the ease of use of Rewardful and the legendary customer support that has helped them troubleshoot.
Dub’s User Reviews
Trustpilot score: 4.6/5 - 18 reviews
G2 Score: 5/5 - 13 reviews
Note that most of the reviews on G2 refer to Dub’s link tracking feature and not their affiliate link management (Dub Partners).
Rewardful vs. Dub: Pricing Comparison
For businesses seeking affordable, scalable affiliate tracking software, Rewardful is a smarter choice. We offer transparent pricing with no hidden fees, so you always know what you're paying for.
Dub, on the other hand, has a higher starting price and a pricing model based on the number of links you track, rather than the sales generated from your affiliates and referrals like Rewardful. Additionally, Dub charges extra fees (5–8%) on commissions paid through its platform, which can add up over time.
Note: Dub offers a free-forever plan, but it doesn’t support Dub Partners which is their affiliate link tracking solution.
See the feature and pricing details of Rewardful here.
5 Reasons Rewardful is the Best Alternative to Dub’s Affiliate Link Tracker
1. Promotion flexibility with both links and coupon codes
Rewardful gives affiliates the tools they need to promote your brand wherever their audience is, whether that’s through trackable links or easy-to-remember coupon codes. Perfect for content creators on video, podcast, social media, or even live platforms.
2. Smarter payouts with automatic commission recalculations
Never worry about overpaying or underpaying your affiliates. Rewardful automatically recalculates commissions in real time, factoring in refunds, subscription changes, and your custom cookie duration settings.
3. Easy global payouts via PayPal and Wise bulk affiliate payment
Pay up to 5,000 affiliates in just one click. Rewardful supports mass payouts via PayPal and Wise, making it ideal for fast-growing programs and international teams.
4. Set up Rewardful in 15 minutes
With Rewardful’s one-click Stripe integration, most businesses are ready to launch their affiliate program in 15 minutes. No coding required.
5. Friendly, hands-on customer support whenever you need it
From helping you migrate from another affiliate platform to resolving day-to-day issues, Rewardful’s support team is here to help. Users consistently praise our fast response times and personalized guidance. See our customer testimonials here.
Rewardful is Built for Affiliate Growth, Not Just Link Tracking
While Rewardful and Dub may share some affiliate management features, they’re built for different purposes.
If your business already leverages link-based marketing campaigns and is now looking to launch an affiliate program, Dub could be a suitable choice. It provides granular link tracking control, empowering you to make data-driven decisions for your campaigns.
However, suppose you're looking for a dedicated affiliate management platform that offers both link and coupon code tracking, advanced customization, and seamless Stripe integration. In that case, Rewardful is the clear choice. Hear what Podia says about Rewardful and how we helped them double their affiliate revenue in just five months!
Try Rewardful today and see how simple and powerful Rewardful’s affiliate management software can be.
FAQ about Rewardful vs. Dub Partners
1. How is Rewardful Different from Dub?
Dub is primarily a link tracking tool with supporting affiliate and referral functionality, which is offered through its Dub Partners solution. Its strengths lie in detailed link analytics, such as geolocation, device, and browser tracking.
Rewardful, in contrast, is purpose-built for managing affiliate programs. It offers deep integration with Stripe, bulk affiliate payouts via PayPal and Wise, customizable commission settings, fraud detection, and everything you need to run a scalable SaaS affiliate program.
2. Is Rewardful Better than Dub?
If your business relies heavily on UTM parameters and link-level analytics, Dub may be a good option for tracking your affiliate and referral campaigns.
However, if you need a more comprehensive affiliate management solution with streamlined affiliate onboarding, customizable incentives (including coupon codes), flexible tracking rules, and responsive customer support, Rewardful is the better long-term choice for growing and managing your affiliate program. Learn more about Rewardful features.
3. Who is Rewardful for?
Rewardful is built for businesses that want to launch and grow an affiliate marketing program, especially those with recurring revenue models. It’s particularly well-suited for SaaS companies, AI tools, and health and wellness brands that rely on subscriptions and experience frequent changes in customer activity (like upgrades, downgrades, or refunds).
Companies like Podia, beehiiv, OpusClip, and Cometly trust Rewardful to power their affiliate programs. Read their success stories.
4. Who is Dub for?
Dub is ideal for marketers, content creators, and businesses focused on link tracking, customer behavior analysis, and marketing attribution. While its core offering revolves around advanced link analytics, Dub recently introduced Dub Partners, a feature designed to support affiliate and referral programs through link-based tracking and rewards.
