TL;DR — Podia x Rewardful Case Study
With Rewardful, Podia doubled their affiliate revenue in just five months while cutting costs and simplifying operations.
Rewardful's user-friendly design, affordable pricing, and smooth integration with Stripe helped Podia double their affiliate revenue in record time, all while cutting costs and streamlining operations.
Here’s how they did it.
Podia has emerged as the go-to platform for digital entrepreneurs aiming to launch and scale their online businesses.
With its intuitive website builder, comprehensive online storefront management, and advanced email marketing tools, Podia has streamlined the process of selling digital content and products for over 150,000 creators and solopreneurs.
It’s no exaggeration to say that Podia has become the driving force behind the success of countless digital creators today.
To further accelerate their growth, Podia launched an affiliate marketing program. In this journey, they discovered that selecting the right affiliate management software can significantly impact outcomes—so much so that it helped them double their revenue in just five months.
We recently chatted with Marc Tomas, Senior Growth Marketer at Podia, to gain insights into their affiliate program success story and the pivotal role Rewardful played in making this success possible.
When Marc took over Podia's affiliate program in the summer of 2024, they were using both Rewardful and Impact, an enterprise-level partnership tool. However, Impact’s steep pricing and technical challenges quickly led him to reconsider the platform.
Despite its enterprise-level positioning, the cost felt excessive compared to the actual value it delivered.
As he put it, “Pricing at Impact is incredibly high, it’s eye-watering. And I didn’t feel like we were getting value for money.”
Ultimately, the complexity and high costs made switching to Rewardful an easy choice.
Unlike Impact, Rewardful offered exactly what Podia needed—a cost-effective, streamlined solution that allowed their affiliate program to scale effortlessly.
With just two people on the marketing team, Podia needed a solution that was both powerful and easy to manage.
Rewardful’s simple design and automation features made it clear that switching from Impact was the best choice.
The transition was smooth and allowed the small team to run the affiliate program efficiently.
Unlike Impact, Rewardful streamlined key tasks like affiliate sales reporting and managing commissions—eliminating unnecessary technical hurdles and letting Podia focus on what mattered most: growth.
"Every time I wanted to do something in Impact, I had to reach out to support."
Podia's affiliates also benefited from Rewardful's intuitive interface.
The customizable affiliate dashboard allowed them to independently track their performance, while timely earnings notifications and company updates kept them informed and motivated to promote Podia.
Since transitioning entirely from Impact to Rewardful, Podia has seen remarkable results:
While these benefits remain invaluable, what truly stood out to the Podia team was Rewardful’s excellent customer service.
As Marc commented, “Rewardful has all the features I need to run the program, but what I value most is the support team.”
Our customer support team consistently went above and beyond to assist him, especially while he was learning to manage an affiliate program.
"The support team is incredible. They’ve been incredibly helpful as I learned the ropes of managing an affiliate program. Whenever I had questions or needed help, they were always responsive, knowledgeable, and ready to guide me through. It made a big difference in getting up to speed quickly and running the program effectively."
This human-centered approach ensured that Podia had the tools they needed and the confidence to use them effectively, creating a smooth and supportive partnership.
Podia isn’t the only happy customer of Rewardful. See what others say about our SaaS affiliate software.
Podia intends to continue using Rewardful to grow its affiliate program.
The team is looking into ways to personalize affiliate experiences further, including creating custom dashboards and improved reporting features.
With the tools and support provided by Rewardful, Podia is in a strong position to expand its affiliate initiatives while maintaining efficiency.
Podia’s success story with Rewardful highlights how the right affiliate marketing tool can drive significant growth while reducing operational complexity.
Rewardful offers the perfect balance for businesses looking for an easy-to-use, cost-effective solution with powerful integrations.
Ready to grow your affiliate program? Sign up for Rewardful today and start your free trial!
Podia moved from Impact to Rewardful because of Impact’s steep pricing and technical complexity. Rewardful offered a streamlined, affordable, and user-friendly solution.
Podia doubled their all-time affiliate revenue in just five months after switching to Rewardful.
Podia relies on Stripe integration, API-powered referral programs, customizable dashboards, and automated payouts to keep affiliate management simple.
With only two people managing growth, Podia benefited from Rewardful’s automation, intuitive design, and responsive customer support that guided them through onboarding.
Podia plans to use Rewardful to further personalize affiliate experiences with custom dashboards, tailored reporting, and program expansion.
