If you’re reading this, you’ve either signed up for Rewardful’s affiliate program, or you’re going to, and you want to promote this SaaS affiliate tool. In this blog, we’ll discuss where and how to promote your affiliate links to attract high-intent traffic and earn steady commissions.
Most affiliates likely start with the obvious promotional channels: social media and website content (LinkedIn posts, YouTube reviews, and blogs). While these strategies work, they’re crowded spaces with a lot of competition. To stand out (and earn more commission), you may want to explore less saturated affiliate traffic sources that attract founders, marketers, indie hackers, and SaaS professionals with real purchase intent.
We’ve rounded up six original channels where affiliates can promote Rewardful, including some niche and community-driven platforms. These spaces will help you connect with ready-to-buy audiences and maximize conversions.
6 Channels to Promote Rewardful and Their Best Practices
Before we dive into the channels, check out 11 creative ways to promote Rewardful to create content that sells.
1. SaaS Slack Groups (e.g., RevGenius and GrowthHackers Slack Channels)
Slack isn’t just for team communication. It’s also a place where you can reach high-intent traffic for your Rewardful affiliate program. Unlike public forums, Slack channels foster real-time conversations with SaaS founders, marketers, and professionals who trust peer recommendations.
Some examples of SaaS-focused Slack communities to explore are:
- RevGenius: a vibrant community of B2B marketers, sales leaders, and growth experts sharing insights and tools.
- GrowthHackers: a Slack extension of the GrowthHackers community where marketers and SaaS professionals exchange growth experiments and case studies.
- Online Geniuses: one of the largest marketing communities, where digital marketers and SaaS growth specialists share advice, campaigns, and platform suggestions.
- Growmance: a focused Slack group for SaaS founders and growth enthusiasts to discuss product growth, marketing strategies, and revenue tools.
Tips on How to Promote Rewardful on SaaS Slack Groups
Before sharing your affiliate links, engage with the community by participating in discussions. Once you’ve built credibility, you can mention Rewardful subtly, sharing relevant experiences or tips.
You can also provide additional value by linking to guides or step-by-step tutorials that help members understand how Rewardful works, without coming across as pushy. Slack members are far more receptive to links from contributors they know, making thoughtful engagement the key to driving conversions.
2. SaaS Sub-reddits (e.g., r/SaaS and r/AffiliateMarketing)
Reddit has grown into an open forum where people candidly share their experiences with SaaS tools, marketing strategies, and growth tactics. Thanks to this unfiltered honesty, many founders and entrepreneurs place a high level of trust in the comments and recommendations they find there. This makes Reddit one of the most effective platforms for community-driven promotion and a valuable channel for Rewardful affiliates looking to share their links.
While there are millions of subreddits related to affiliate marketing and SaaS tools, here are some options worth checking:
- r/SaaS: for SaaS founders and professionals to discuss product launches, marketing strategies, and growth challenges.
- r/Solopreneur: for solo business owners to share insights, tools, and strategies for running lean operations.
- r/IndieDev: for independent developers to discuss projects and monetization strategies.
- r/AffiliateMarketing: focused on affiliate program promotion, tips, and best practices.
- r/Rewardful: for discussing and sharing stories around affiliate marketing and information about Rewardful SaaS affiliate software.
Since Rewardful is also an affiliate marketing for AI tools, health and wellness apps, online course creators, and financial solutions, the following subreddits can be a great channel to explore:
- r/OnlineCourses: for online class creators to discuss course development, marketing, and monetization.
- r/Coursera: for online learners and Coursera course creators sharing experiences and course promotion tips.
- r/HealthAndFitnessWomen: for health and wellness entrepreneurs and enthusiasts to share tools, apps, and growth strategies.
- r/Finance: for financial app developers and fintech founders to discuss tools, growth, and monetization.
See who Rewardful is built for in more detail in our use cases.
Tips on How to Promote Rewardful on Reddit Communities
- Redditors are quick to spot marketing attempts, which means authenticity is crucial. Consider being honest that you’re affiliated with Rewardful when posting.
- The best way to promote Rewardful is by becoming an active, helpful member of the subreddit.
- Avoid hard sales pitches. Instead, focus on adding genuine value that builds trust and authority.
- Review and follow each subreddit’s rules, since ignoring them can result in deleted comments or even a ban.
3. SaaS Hubs and Community Platforms (e.g., Indie Hackers and Hacker News)
While LinkedIn is often the go-to platform for business tips, SaaS founders and marketers turn to niche hubs like Indie Hackers and Hacker News when they need real-world advice, including tool recommendations.
Indie Hackers is packed with SaaS owners, consultants, and indie builders who share their journeys and swap growth ideas. Hacker News, on the other hand, attracts a broader tech-savvy audience of founders and growth marketers who are actively looking for practical tools to scale their SaaS products. Together, these hubs are high-intent communities where promoting a SaaS affiliate program like Rewardful can resonate with exactly the right audience.
Tips on How to Promote Rewardful on SaaS Hubs
Don’t drop the affiliate link directly, but contribute to meaningful discussions. Share insights about affiliate marketing, your content (blogs, reviews, comparisons), and downloadable content. It’s also smart to show proven affiliate marketing results to strengthen your answer. If you need real-life affiliate marketing insights, you can take some from Rewardful’s case studies.
4. Review and Comparison Websites (e.g., G2 and Capterra)
Beyond Reddit communities, many businesses rely on review and comparison websites to guide their SaaS buying decisions. Platforms like Product Hunt, G2, Capterra, and AlternativeTo often play a crucial role in helping founders and marketers decide which tools to adopt, including when choosing affiliate software.
By leaving a thoughtful, experience-based review of Rewardful on these platforms, you not only help boost the tool’s visibility but also provide the social proof potential users need. Honest insights from affiliates can sway buyers who are still deciding, particularly when those reviews highlight Rewardful’s distinctive strengths compared to other affiliate program solutions.
Some popular SaaS tool review platforms and marketplaces are:
- G2: one of the largest software review platforms where only verified users can share their experiences. Adding Rewardful reviews here helps attract high-intent buyers already evaluating affiliate program solutions.
- Capterra: a trusted marketplace for business software reviews, widely used by decision-makers looking for tools with proven customer feedback. Rewardful reviews on Capterra can help validate its ease of use and Stripe integration.
- Product Hunt: ideal for product launches, Product Hunt allows users to discover and discuss new tools. Featuring Rewardful here can generate buzz, attract early adopters, and provide exposure among tech-savvy founders and marketers.
- AlternativeTo: a community-driven platform where users look for alternatives to popular SaaS tools. Rewardful can stand out here as a cost-effective, easy-to-integrate option compared to more complex affiliate platforms.
Tips on How to Promote Rewardful on Review Websites and SaaS Marketplaces
When writing a review, be specific about how Rewardful solves real affiliate marketing challenges. Instead of a generic statement like “Rewardful is great for managing affiliates,” describe tangible benefits such as:
- “Rewardful made it easy to set up an affiliate program directly through Stripe without hiring a developer.”
- “Unlike other tools we tried, Rewardful gave us instant visibility into affiliate performance with no complex setup.”
The more concrete your examples, the more persuasive and trustworthy your review will feel. Focus on the problems Rewardful solves. For instance, its user-friendly interface, Stripe integration, and customizable affiliate commissions. This way, potential customers can clearly see how it meets their needs.
Explore more about Rewardful’s affiliate management features.
5. Newsletters for Founders and Marketers
SaaS decision-makers may be drowning in emails, but they still carve out time for trusted newsletters. These curated email newsletter publications carry enormous influence, often read by founders, product leaders, and marketing executives who actively shape their company’s growth strategies. That’s what makes newsletters a surprisingly “untapped” channel for promoting Rewardful’s affiliate program.
By securing a slot, contributing expert content, or being featured in case-study roundups, affiliates can place Rewardful directly in front of high-value prospects who are decision-makers actively looking for proven ways to drive scalable growth.
These high-quality email newsletters can help you attract high-intent traffic to your affiliate links:
- MKT1 Newsletter (by Emily Kramer) and Exit Five (by Dave Gerhardt): both are hyper-tactical resources on building world-class B2B marketing functions. A promotional angle here could focus on Rewardful case studies, showing how a simple affiliate program can serve as a predictable demand channel from day one.
- The Bootstrapped Founder (by Arvid Kahl) and SaaS Weekly: these audiences prioritize lean growth and efficient scaling marketing tactics. Highlighting how Rewardful enables low-risk, high-return affiliate programs speaks directly to bootstrapped founders.
- Lenny’s Newsletter (by Lenny Rachitsky): read by senior product and growth leaders at leading SaaS companies. Featuring Rewardful in a segment about partner or affiliate channel success introduces the tool to budget-holding decision-makers at exactly the right moment.
Tips on How to Promote Rewardful Through Email Newsletters
When pitching or sponsoring newsletters, focus on alignment with the newsletter’s core audience. Tailor your messaging so that it feels like a natural fit within their usual content stream—whether that’s a case study, a growth playbook, or a practical marketing tactic.
Rather than treating it as an ad, frame Rewardful as a proven growth lever that fits the newsletter’s narrative. Affiliates who share customer stories or concrete results will stand out more than those who push generic product mentions.
6. Bonus: SaaS and Startup Communities
If the channels discussed above aren’t quite the right fit for your audience, or you’re looking for even more places to connect with SaaS founders and professionals, check out the following SaaS communities:
- Women of SaaS: members are women in SaaS and allies.
- SaaStock Founder Membership: members are SaaS founders, executives, and VCs.
- SaaSiest: members are all SaaS professionals.
- Founderpath / Founderled: members are bootstrapped SaaS founders
- SaaS Alliance: members are SaaS founders and executives.
- Product-Led Alliance: members are product managers, marketers, and SaaS founders.
For a more comprehensive list of SaaS communities, check out saas.group’s curated collection.
Who is Rewardful for, and What Are Its Top Features?
Now you know some of the untapped channels where you can promote Rewardful. But before you jump into creating some promotional content, it’s important to understand who Rewardful is for and what its affiliate management key features are. This way, you can create content that aligns with the product and ICPs.
Rewardful is primarily designed for SaaS founders and solopreneurs who want to launch and manage an affiliate program without the technical headaches. It specializes in tech and AI tools, health and fitness apps, and other subscription-based businesses (like online courses).
The following features make Rewardful affiliate management software stand out from its competition:
- Two-way Stripe integration: Rewardful connects seamlessly with Stripe, automating tracking, payouts, and reporting.
- Super quick setup: users can launch an affiliate program in minutes, no coding needed.
- Affiliate link and coupon code tracking: gives each affiliate unique links and coupon codes, making it easy to track performance across any platform (blogs, LinkedIn, podcasts) and in any format (audio, video, images, or text).
- Customizable branding and links: affiliates and program owners can adjust messaging and visuals to match their product.
- 0% platform fee: Rewardful lets users keep more of their revenue while still rewarding affiliates.
Watch this short video to find out more about Rewardful.
Why Rewardful Offers the Best Affiliate Program Benefits
The Rewardful Affiliate Program makes it easy to turn your audience into a steady source of recurring income. Affiliates earn 25% commission on every referral. This means that you can potentially earn over $247 per month by referring just 10 customers.
And there’s no cap on how much you can generate as a Rewardful affiliate. Take Damon Chen, for instance. As one of Rewardful’s top affiliates, they earned over $1,000 monthly from promoting Rewardful to their peers.
This makes Rewardful an easy affiliate tracking solution to recommend and a compelling opportunity to earn passive income. Learn more about Rewardful affiliate program and how to join.
Become a Rewardful Affiliate Today
Trusted by top SaaS brands like Podia, beehiiv, and Clay, Rewardful has earned a reputation as one of the best affiliate marketing tools. Its robust platform is praised by both affiliate marketers and SaaS founders for making affiliate program management simple, transparent, and results-driven.
Start promoting Rewardful across your favorite channels and earn 25% recurring commission for every user you refer. Sign up for Rewardful’s affiliate program here.
