The first affiliate who referred the customer gets the credit. Best for recognizing affiliates who drive initial awareness.
The last affiliate who referred the customer gets the credit. Best for rewarding affiliates who help close the deal.
“What I like best about Rewardful is how seamlessly it integrates with my tools and automates the referral process. It takes the headache out of managing affiliate partnerships, making it super easy to track and scale. Plus, the simplicity in setting up new campaigns is a huge time-saver.”
Go to Rewardful dashboard > Campaigns.
Select the campaign you wish to configure and click ‘Edit Campaign.’
Scroll down to ‘Advanced Settings’ and click ‘Affiliate Attribution.’
Select either ‘First Touch Attribution’ or ‘Last Touch Attribution.’
Note: the default setting for new campaigns is the first touch affiliate attribution model.
Within the ‘Advanced Settings,’ click on ‘Cookie Window.’
Enter the number of days the referral cookie should last.
By default, it's 60 days, but you can customize it for each campaign.
Use coupons to track referrals from influencers and on platforms where link-based attribution isn't an option.
Send payments to your affiliates via PayPal or Wise in a few clicks.
View and automate affiliate data directly from your Stripe dashboard.
We integrate with your favorite platforms and plugins. No code needed.
Our support team is ready to make affiliate marketing with Rewardful effortless.
Automatically adjust commissions for refunds and customer lifecycle changes.
We automatically identify and deactivate suspected self-referrals.
Set your own cookie length to correspond with your typical sales cycle and set fixed amount, percentage-based, one-time, or recurring commissions.
Choosing the right model depends on your program’s goals — whether you value initial discovery or final conversion more.