Feature

First or Last Touch Affiliate Attribution on Affiliate Sales

Gain complete control over how incentives get distributed with Rewardful’s first touch or last touch affiliate attribution options.

Choose Between First or Last Touch Affiliate Attribution

Customers often engage with multiple affiliates before buying. For example, a customer might find your product through a blog from Affiliate A but later complete their purchase using a discount link from Affiliate B.

In this scenario, with first touch attribution, Affiliate A earns the commission. With last touch attribution, Affiliate B gets the credit.

Rewardful’s first touch and last touch affiliate attribution options ensure that the right affiliates get rewarded every time, however you wish to structure your program.

First Touch Affiliate Attribution

The first affiliate who referred the customer gets the credit. Best for recognizing affiliates who drive initial awareness.

Last Touch Affiliate Attribution

The last affiliate who referred the customer gets the credit. Best for rewarding affiliates who help close the deal.

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Set Your Affiliate Program Up for Success with the Right Affiliate Attribution

Choosing a first touch or last touch attribution model isn’t just about tracking; it’s a strategic move that directly impacts your affiliate program’s success by:
💥
Accurately measuring affiliate marketing impact.
💰
Optimizing budget and maximizing ROI.
📈
Aligning with specific business goals (awareness vs. conversions).
🛣️
Uncovering customer journey insights.

“What I like best about Rewardful is how seamlessly it integrates with my tools and automates the referral process. It takes the headache out of managing affiliate partnerships, making it super easy to track and scale. Plus, the simplicity in setting up new campaigns is a huge time-saver.”

Ruben Hassid
Founder of EasyGen

How Rewardful Affiliate Software Simplifies Affiliate Attribution

Step 1

Edit Campaign Settings

Go to Rewardful dashboard > Campaigns.

Select the campaign you wish to configure and click ‘Edit Campaign.’

Step 2

Choose Your Affiliate Attribution Model

Scroll down to ‘Advanced Settings’ and click ‘Affiliate Attribution.’

Select either ‘First Touch Attribution’ or ‘Last Touch Attribution.’

Note: the default setting for new campaigns is the first touch affiliate attribution model.

Step 3

Configure Cookie Length

Within the ‘Advanced Settings,’ click on ‘Cookie Window.’

Enter the number of days the referral cookie should last.

By default, it's 60 days, but you can customize it for each campaign.

Note: this setup enables Rewardful and Stripe to automate sales tracking and affiliate attribution. For manual attribution of referred customers, see this guide. You can also find more details about cookie length configuration here.

Launch your affiliate marketing program in less than 15 minutes

Top Rewardful Features

2,600+ Stripe Customers Use Rewardful to Grow Their Business

“It's affiliate software for Stripe, and it's everything I've ever wanted: simple setup, deep integration with Stripe, and well-designed.”
Justin Jackson
Co-founder
“Every other affiliate platform we look at was either insanely expensive or full of bugs – and sometimes both. Rewardful has been rock solid, and took less than 15 minutes to install. It's the perfect affiliate solution for SaaS companies using Stripe.”
Spencer Fry
Founder & CEO

Frequently Asked Questions

Does Rewardful Support Cross-Domain Tracking?
Does Rewardful Offer Multi Touch Attribution?
How Does Rewardful Handle Attribution When a Customer Uses Multiple Promotion Codes across Different Purchases?
Can I Manually Assign a Sale to an Affiliate Using Rewardful?

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