With Rewardful, Huntr was able to launch a low-maintenance affiliate marketing program that now generates tens of thousands in traffic and revenue through affiliate partnerships.
Initially, their idea for marketing was to stay lean and product-focused.
So, instead of scaling a marketing department, they turned to affiliate partnerships.
Now, with over 100 affiliates onboarded, it’s become a key part of their user acquisition strategy.
Huntr is an AI-driven resume builder and job search management platform. From generating tailored resumes and cover letters to tracking applications and interview prep, Huntr has helped over 400,000 job seekers stand out in a crowded hiring market. It also takes the pain out of job hunting.
Their user base includes college grads and career switchers, tech professionals, and mid-career job seekers—all people who value speed, clarity, and modern tools that actually work.
As a small team focused on product excellence, Huntr didn’t want to slow down by building a marketing department.
However, they knew growth couldn’t rely on product alone, so they turned to strategic partnerships through affiliate marketing.
And that’s where Rewardful came in.
We spoke with Sam Wright, Head of Partnerships and Operations, to learn how Rewardful helped Huntr turn affiliate partnerships into a scalable, low-maintenance marketing strategy.
Before Rewardful, Huntr’s approach to partnerships was fragmented—managing payouts manually through Stripe and juggling informal arrangements that didn’t scale well or look professional. They needed a better system.
They found Rewardful the same way they often find software: by digging through Reddit and social media, not Google. Sam usually avoids SEO-optimized blog posts, as they’re often written by affiliates themselves, and instead look for unfiltered feedback from real users.
Instead of Googling affiliate tools, Huntr turned to Reddit and social media to find honest feedback. One name kept popping up with hundreds of positive recommendations: Rewardful.
“We looked at other affiliate tools, but most wanted us to book demos or jump through sales hoops,” said Sam. “Our bootstrapped team just wanted to get going—and Rewardful made that possible.”
Huntr had never run an affiliate program before, yet within hours:
No demos. No sales calls. No weeks of onboarding. Just a self-serve UX that allowed their team to launch fast and look professional from day one.
"It’s been super easy to set up and use. We have no reason to look anywhere else because it’s been quite successful."
Shortly after the launch, they hit a snag: a few affiliates began bidding on Huntr’s branded keywords via Google Ads. Rewardful’s support team quickly guided them through disabling abusive accounts and setting up traffic controls—turning a potential roadblock into a minor speed bump.
The Huntr team knew their strength was building great software—not running marketing campaigns. And many other companies feel this way too. Instead of hiring a team, they partnered with affiliates who already had reach and trust in career-focused spaces like LinkedIn and coaching.
Rewardful made it easy to support those partners through a transparent, scalable revenue share model. With seamless Stripe integration, mass payouts, and smooth onboarding, the entire process felt effortless—for Huntr and their affiliates.
"It’s important for us to show top affiliates that we work with great tools and partners. Rewardful makes it easy to wow them and get them excited about being part of our program."
Some of Huntr’s favorite features include:
By partnering with the right creators—and making it easy for them to promote Huntr—affiliate marketing became a natural fit that scaled without complexity. It’s effortless for both the affiliate manager and the affiliate themselves, in fact, when they recently onboarded a LinkedIn influencer with nearly a million followers, her reaction said it all: “That was so easy.” Rewardful’s simple setup builds trust, and trust creates growth.
Since launching their affiliate marketing program with Rewardful, Huntr has:
As Sam describes their team’s experience with Rewardful: “It’s basically a growth channel that runs itself. That’s huge for a small team like ours.”
Huntr is doubling down on affiliate partnerships with trusted figures in the career space. Next up, they’re planning to:
With Rewardful, they are unlocking a network of partners that helps Huntr scale smarter, not harder.
Huntr’s success proves that, even without a dedicated marketing team, affiliate marketing can be a powerful marketing strategy—you just need the right tools and partners.
Rewardful makes it easy for both brands and affiliates to hit the ground running.
Start your 14-day free trial today to get started with Rewardful.
